MARCELINA ROBLEDO, LSSBB

MARKETING & COMMUNICATIONS  |  WEB DESIGN |  DESKTOP PUBLISHING

My experience allows me to build multi-channel campaigns using traditional and digital marketing methods to amplify the brands for my clients and/or employer, and to build long lasting mutually beneficial business relationships.

I am an entrepreneurial-minded, out-of-the-box thinker, Lean Six Sigma Black Belt certified, career-long experience in Marketing, Project Management, Strategic Planning, Business Development, Organizational Development, and Management.

SKILLS

MANAGEMENT

• Marketing & Sales Strategy
• Media Planning & Buys
• Budget Development & Execution
• Data Analysis & Reporting
• Training & Consulting

DIGITAL MARKETING

• Search Engine Optimization & Search Engine Marketing
• Influencer Marketing
• Affiliate Marketing
• Social Media & Email Marketing
• Content Creation: Blogs, Websites, Podcasts

PROJECT & EVENT MANAGEMENT

• Initiating
• Planning
• Executing
• Monitoring & Controlling
• Closing

DIGITAL TOOLS

• WordPress
• Divi by Elegant Themes
• Constant Contact/MailChimp
• WooCommerce
• Google Site Kit (SEO)
• Asana
• Webex
• Microsoft Office
• Apple Native Productivity Software
• Google Workspace
• Chat GTP & Manas AI

WORK EXPERIENCE

Owner/Operator

JAN 2015 – Present | 1120 Digital Media Studios,Wolcott, IN

1120 Digital Media Studios, LLC is a small consulting business which fills the multi-media and digital marketing gaps for artists and creatives, small businesses, and entrepreneurs.

Meet with the clients to assess their needs and determine the best course of action to elevate them to the next level of their business development through branding, social media, web development, project management, web hosting, and digital content marketing.

» Develop branding for artists, small businesses, and entrepreneurs

» Conceptualize strategic native advertising media campaigns by utilizing appropriate social media outlets, blogging software, Influencer Marketing, Affiliate Marketing, and e-commerce sites

» Project Manage various types of ventures including website development, site redesign, and video production. The Project Manager position is to develop and build the website, plan the organizational structure along with the board of directors.

MARKETING PRODUCER

AUG 2024 – JUN 2025 | Tipmont REMC, Linden, IN

Tipmont REMC is a rural electric and broadband provider in Tippecanoe and Montgomery counties.

» Managed marketing campaigns with the creative team, and used Asana to track project progress

» Conducted monthly competitive analysis of broadband competitors which included Metronet, Xfinity, and Spectrum

» Purchased various media buying campaigns in print, radio, TV, OTT, and social media outlets.

MULTI-MEDIA CONSULTANT

JUNE 2022 – DEC 2022 | WLFI – TV18 West Lafayette, IN

WLFI-TV 18 is the local CBS affiliate media station in the region.

Multi-Media Consultants discover new advertising business opportunities, manage the commercial-making process from concept to airing on TV and digital devices, and consult the advertiser on the best on-air or digital solutions.

» Prospect leads in the local, regional and national markets to advertise on WLFI platforms
» Meet with new and existing clients to create effective commercial campaigns to promote their businesses, products, and services
» Create and present proposals and presentations to decision-makers

DIRECTOR OF ORGANIZATIONAL DEVELOPMENT

FEB 2019 – JAN 2022 | Breakthrough Performance Group, Cincinnati, OH

Breakthrough Performance Group (BPG) transforms people and organizations with Lean Six Sigma training and certifications to individuals and company wide. BPG also offers process improvement and change management consulting to individuals and companies.

The Director of Organizational Development trains and consults companies during transitional periods with process improvement and change management methodologies.

» Sought and on-boarded new consultation clients who wish to implement process improvement methodologies
» Provided one on one coaching to clients’ employees during the transition period
» Networked with entrepreneurs and C-Suite level decision makers to provide professional development skills