Resume
Marcelina Robledo, LSSBB
Professional Summary
I have over 20 years of experience in marketing communications, with a special focus in the arts. My career began in group sales for major arts organizations like the Cincinnati Symphony Orchestra, the fifth-oldest symphony in the country, and the two-time Tony Award-winning Cincinnati Playhouse in the Park. As a Lean Six Sigma Black Belt, I bring a unique blend of strategic, data-driven operational expertise and a passionate, mission-driven approach to community building. I am now seeking to leverage this diverse background to lead and enhance film festivals through programming and curation, marketing strategies, champion the vital role of independent film and exhibition, and foster a sustainable, inclusive ecosystem for festival organizers worldwide.
Areas of Exertise & Key Accomplishments
Film Festival Programming & Curation
Currently serves as a film festival programmer for the Over-the-Rhine International Film Festival, one of the nation’s premier disability-centric film festivals. Annually evaluate between 150 to 200 films submitted via Film Freeway across all major categories, including features, documentaries, shorts, and student films. Proven expertise in film evaluation, curation, and understanding the operational workflow of a major film festival.
Fundraising, Grant & Budget Management
Served for three years as a grant evaluator for the Indiana Arts Commission, reviewing and scoring state-level grant applications from arts organizations across the state. Lead annual fundraising initiatives within White County to support the mission of The Arts Federation.
Developed and managed a $100,000 marketing budget for the Art Academy of Cincinnati, optimizing ad buys across print, radio, and digital platforms.
Nonprofits & Arts Leadership
Currently consulting in marketing and programming for The Farm at Prophetstown, a working 100-year-old farm and museum in Battle Ground, IN. Built a business development program for five small multicultural arts organizations in Cincinnati, OH, providing strategic guidance on budgeting, programming, and sustainability. Managed marketing and communications for the Art Academy of Cincinnati, a four-year accredited art college, aligning strategy across all departments to promote undergrad, graduate programs, and community art classes and exhibitions.
Festival & Event Management
Served on the planning committee for two large-scale, community arts festivals such as Black Family Reunion and Cincy Cinco, coordinating all logistics, artist participation, and community partnerships. Managed all aspects of group sale events and facility rentals for the two-time Tony Award-winning Cincinnati Playhouse in the Park, coordinating with catering, vendors, front of house, and clients.
Community Engagement & Partnership Development
Managed the Accessibility with Dignity Program, expanding services to include the hearing-impaired community and championing inclusive practices at Playhouse in the Park.
Forged strategic partnerships with local business owners, community leaders, and regional stakeholders to promote town, and community club initiatives.
Represented the Cincinnati Playhouse in the Park and Cincinnati Symphony Orchestra as an official liaison to the Hispanic Chamber of Commerce and Greater Cincinnati Tourism Council.
Professional Experience
Owner/Operator | 1120 Digital Media Studios, LLC
Wolcott, IN | 2015 to present
Founded and currently manage a boutique consultancy that provides strategic marketing, branding, web development, and digital content services to a diverse client base of artists, creative entrepreneurs, and small businesses.
Film Festival Programmer | Over-the-Rhine International Film Festival
Cincinnati, Ohio | 2020 to present
Currently serve as a key member of the programming team for one of the nation’s premier disability-led film festivals. Annually evaluate 150 to 200+ films submitted via Film Freeway across all major categories, including features, documentaries, shorts, and student films.
Marketing Producer | Tipmont REMC & Wintek Business Solutions
Lafayette, IN | 2024-2025
Spearheaded the development and execution of strategic brand and integrated marketing campaigns for B2C and B2B clients, driving collaboration across teams to achieve success.
Executive Director | Flora Community Club
Flora, IN | 2023
Led the nonprofit organization through a period of strategic growth, focusing on increasing visibility, recruiting volunteers, generating new revenue streams, and developing community assets.
Director of Organizational Development | Breakthrough Performance Group, LLC
Cincinnati, OH | 2019 to 2022
Broadened awareness of the professional development firm by establishing relationships with
C-Suite leaders and workforce training centers to drive new business and diversify revenue streams.
Marketing and Communications Director | Art Academy of Cincinnati
Cincinnati, OH | 2016-2017
Managed the college’s brand across all platforms, developed and managed a $100,000 marketing budget and directed the creation of all marketing collateral, including academic catalogs and ad campaigns.
Marketing and Wholesale Manager | Culinart, Inc.
Cincinnati, OH | 2008-2014
Grew the company’s brand presence through strategic social media engagement, media buys, and trade show management. Developed and managed the international wholesale and distributor program.
Manager of Community Partnerships | ArtsWave
Cincinnati, OH | 2009 to 2011
Managed a business development program for five multicultural arts organizations, produced large-scale community arts festivals, and worked with arts leaders on sustainability strategies.
Associate Producer & Unit Project Manager | Joy, independent feature film
Cincinnati, OH | 2007
Managed daily operations, payroll, and production budget for an independent feature film, serving as the liaison between cast and crew and location owners.
Social Media Marketing | A Lion in the House, documentary film
Cincinnati, OH | 2007
Executed a social media marketing campaign for an award-winning documentary, funded by the Corporation for Public Broadcasting, to engage teen audiences to community service projects.
Group Sales Manager | Cincinnati Playhouse in the Park
Cincinnati, OH | 2004 to 2006
Marketed and managed group sales and events for the two-time Tony Award-winning regional theater. Managed the Accessibility with Dignity program, expanding services for patrons with disabilities. Represented the Playhouse at community and business functions, including the Hispanic Chamber of Commerce and the Greater Cincinnati Tourism Council.
Group Sales Coordinator | Cincinnati Symphony Orchestra
Cincinnati, OH | 2002 to 2004
Marketed and sold group tickets and organized corporate events, and represented the Orchestra at community and business functions, including the Hispanic Chamber of Commerce and the Greater Cincinnati Tourism Council.
Volunteer
Regional Advisory Council Member | The Arts Federation
White County, IN | 2020 to present
Represent White County’s interests on a 14-county regional arts council, advising on cultural planning, grant-making, and technical assistance. For three years, served as a grant evaluator for the Indiana Arts Commission, reviewing and scoring state-level grant applications. Led annual fundraising initiatives within the county to support local arts programming.
Education & Certification
Bachelor of Arts, Media Studies & Filmmaking | Union Institute and University
Cincinnati, OH (2007)
Lean Six Sigma Black Belt, (2018)