MARCELINA ROBLEDO, LSSBB

MARKETING & COMMUNICATIONS  |  PROJECT MANAGEMENT  |  DEVELOPMENT

My experience allows me to build multi-channel campaigns using traditional and digital marketing methods to amplify the brands for my clients and/or employer, and to build long lasting mutually beneficial business relationships.

I am an entrepreneurial-minded, out-of-the-box thinker, Lean Six Sigma Black Belt certified, career-long experience in Marketing, Project Management, Strategic Planning, Business Development, Organizational Development, and Management.

EDUCATION

MEDIA STUDIES & FILM MAKING, BA

Union Institute & University

Cincinnati, OH

Graduated 2007

 

WEB DESIGN / AUDIO VIDEO

Union Institute & University

Cincinnati, OH

Graduated 2007

 

CERTIFICATION

LEAN SIX SIGMA

Cincinnati, OH

October 2018

 

MEMBERSHIP

THE ARTS FEDERATION

Regional Arts Council Member, 2021 – Present

 

 

 

 

SKILLS

MANAGEMENT

  • Marketing & Sales Strategy
  • Media Planning & Buys
  • Budget Development & Execution
  • Data Analysis & Reporting
  • Training & Consulting

 

DIGITAL MARKETING

  • Search Engine Optimization & Search Engine Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Social Media & Email Marketing
  • Content Creation: Blogs, Websites, Podcasts

 

PROJECT MANAGEMENT

  • Initiating
  • Planning
  • Executing
  • Monitoring & Controlling
  • Closing

 

WEB DESIGN

  • WordPress
  • Divi by Elegant Themes
  • WooCommerce
  • Google Site Kit (SEO)

WORK EXPERIENCE

 

PROJECT MANAGER

AUG 2023 – PRESENT | INfields, Battle Ground, IN

INfields is a new non-profit that aims to promote rural tourism within a 30-mile radius of Battle Ground, IN.

The Project Manager position is to develop and build the website, plan the organizational structure along with the board of directors.

» Develop a strategic plan that includes revenue streams, marketing, community presentations, and general organization development
» Partner with local business owners, community leaders, and tourist attractions in the region to promote INfields and
» Promote Rural Tourism in the region

 

JAN 2023 – AUG 2023 | Flora Community Club, Flora, IN

Flora Community Club is to engage in activities which encourage the growth and development of children and citizens and to foster community activities to educate, enrich, entertain, and enliven the Town of Flora and its environs

The Executive Director leads the organization to grow in four areas: visibility, recruiting and utilizing volunteers, generate revenue streams, and asset development.

» Strategically leverage the organization’s assets, such at the Arena, Event & Education Center, and Depot, to generate revenue
» Partner with local business owners, community leaders in the town, county, and region to promote Flora and the club assets
» Event planning and management of community centered activities

 

MULTI-MEDIA CONSULTANT

JUNE 2022 – DEC 2022 | WLFI – TV18 West Lafayette, IN

WLFI-TV 18 is the local CBS affiliate media station in the region.

Multi-Media Consultants discover new advertising business opportunities, manage the commercial-making process from concept to airing on TV and digital devices, and consult the advertiser on the best on-air or digital solutions.

» Prospect leads in the local, regional and national markets to advertise on WLFI platforms
» Meet with new and existing clients to create effective commercial campaigns to promote their businesses, products, and services
» Create and present proposals and presentations to decision-makers

 

DIRECTOR OF ORGANIZATIONAL DEVELOPMENT

FEB 2019 – JAN 2022 | Breakthrough Performance Group, Cincinnati, OH

Breakthrough Performance Group (BPG) transforms people and organizations with Lean Six Sigma training and certifications to individuals and company wide. BPG also offers process improvement and change management consulting to individuals and companies.

The Director of Organizational Development trains and consults companies during transitional periods with process improvement and change management methodologies.

» Sought and on-boarded new consultation clients who wish to implement process improvement methodologies
» Provided one on one coaching to clients’ employees during the transition period
» Networked with entrepreneurs and C-Suite level decision makers to provide professional development skills

 

SKILLS

Organizational Development

  • Organizational Leadership
  • Team Building & Leading Strategies
  • On-board Training
  • Lean Six Sigma Black Belt Certified

Project Management

  • Initiating
  • Planning
  • Executing
  • Monitoring & Controlling
  • Closing

Digital Marketing

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Influencer Marketing
  • Affiliate Marketing
  • Analytics & Reporting

E-commerce & Social Media

  • Cpanel
  • eNom
  • WooCommerce
  • DOKAN
  • Facebook, Twitter, Instagram
  • YouTube, Pinterest

Marketing Management

  • Marketing & Sales Strategy Development
  • Media Planning & Buys
  • Budget Development & Execution
  • Data analysis & reporting

Software Packages

  • Microsoft Office
  • Adobe Creative Suite
  • Google Workspace
  • Sharp Spring (CRM)
  • Zoho (CRM)

Content Management Systems/Email

  • WordPress
  • DIVI (WP Builder)
  • Elementor (WP Builder)
  • Constant Contact
  • Mailchimp

VOLUNTEER POSITIONS

MEMBERSHIPS

  • Tippecanoe Arts Federation Regional Arts Council Member (2021)
  • Cincinnati Art Museum, Community Steering Committee Member for the upcoming Hank Willis Thomas Exhibit – 2020
  • Cincinnati Bloggers & Influencers MeetUp, Volunteer Organizer – 2017 – 2019
  • United States Bartenders Guild, Enthusiast – 2020
  • Greater Cincinnati Human Resource Association, Diversity Engagement & Inclusion Committee Member, 2019 – 2020
  • Hispanic Chamber of Commerce 2019 – 2020